In 2030, the area brand of the developing Hervanta area is clear. The neighborhood is profiled as the cradle of recreational sports and technology – technosport. The area’s educational institutions and their expertise are present on the streets and in people’s everyday lives. Neighborhood mobile app HER is a test platform for the technical university and a helping hand for the locals. This directs people’s consumer habits towards more sustainable choices and supports the development of a community feel. Lush greeneries still provide excellent opportunities for outdoor recreation. Adding to the sporty area brand, sportswear manufacturer Karhu’s showroom and test lab facilities as well as an e-sport arena have been built adjacent to the shopping center.
City planning competition (honorary mention)
162 700 floor sqm
Pohjola-Rakennus Häme Oy, Pirkan Opiskelija-asunnot Oy
Ramboll (traffic planning), HKP, Vizarch (visualization)
Olli Metso, Tiina Antinoja, Aleksi Rastas, Tuulikki Tanska, Hannes Teräsvuori, Ian Sacs, Petri Saarelainen, Mikko Suvisto, Pekka Leskelä