The brand mapping of Suensaari is the first stage of a long-term participatory overall process. The stage launces the development of the southern tip of Suensaari in Tornio and the seamlessly connected areas in Haparanda, Sweden. The purpose of the mapping is to refine the built environment brand of the new, shared city center of Tornio–Haparanda twin city and to determine the guidelines for further development. The vision for the southern tip of Suensaari and its surroundings is called CROSSING POINT. The area’s divided thematical halves form a generator for Tornio–Haparanda that is both international and traditional, active and relaxed, as well as competitive but at the same time straightforwardly neighborly. The area is designed to serve the needs of residents, businesses, tourists and other visitors alike. It serves as the center of international trade and business, the starting point for adventures in nature and an active environment that offers traditional services for refreshment and rest. It is an urban and active retreat where working and leisure activities combine to create an interesting local flare.
The project was executed using participatory methods created by MUUAN in collaboration with the cities of Tornio and Haparanda and a group of active locals. The purpose of the project is to engage the participants in long-term development work and, together with them, determine the vision, mission and goals for the area’s future development.
Tornio, Finland & Haparanda, Sweden
Olli Metso, Tiina Antinoja, Aleksi Rastas, Tuulikki Tanska