MUUAN | Hervanta North Axis
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“Hervanta, designed as the ‘daughter city’ of Tampere, is now growing up! The area brand ‘technosport’ springs from the local recreation, education and working life opportunities.”


CASE Hervanta North Axis

In 2030, the area brand of the developing Hervanta area is clear. The neighborhood is profiled as the cradle of recreational sports and technology – technosport. The area’s educational institutions and their expertise are present on the streets and in people’s everyday lives. Neighborhood mobile app HER is a test platform for the technical university and a helping hand for the locals. This directs people’s consumer habits towards more sustainable choices and supports the development of a community feel. Lush greeneries still provide excellent opportunities for outdoor recreation. Adding to the sporty area brand, sportswear manufacturer Karhu’s showroom and test lab facilities as well as an e-sport arena have been built adjacent to the shopping center.


City planning competition (honorary mention)




162 700 floor sqm


Tampere, Finland


Pohjola-Rakennus Häme Oy, Pirkan Opiskelija-asunnot Oy


Ramboll (traffic planning), HKP, Vizarch (visualization)


Olli Metso, Tiina Antinoja, Aleksi Rastas, Tuulikki Tanska, Hannes Teräsvuori, Ian Sacs, Petri Saarelainen, Mikko Suvisto, Pekka Leskelä

brand, mixed-use, service design, urban